Wonder Bread He-Man. Wun-Dar. Savage He-Man. No matter what you call him, the brown haired He-Man has long been one of the most mysterious figures in the history of toy and action figure collecting. Long believed to be a mail-away promotional item from Wonder Bread (he wasn't), an early prototype for a Conan based toyline (nope), an early version of Prince Adam, a recolored figure for Asian markets, or just a flat out hoax, back in 2020 the mystery was seemingly solved when former brand manager Scott "Toy Guru" Neitlich found a series of correspondences that seem to definitively identify this figure as "Special Edition He-Man." According to the letter addressed to from an upset mother, Barb Hackenburg, the figure was received by her son and nephew as part of a "buy 3, get 1 free" Mattel promotion but disappointed then because it was a figure they didn't recognize who came with no weapons or armor. From follow up letters from Mattel President Ray Wagner and Mark Ellis, Vice President of Marketing, it does seem the idea was to create a unique figure that kids wouldn't already have when they ordered for this promotion. It may have just been a cheaper was to make a new character that kids presumably could outfit with extra accessories they had. I mean, the 1982 G.I. Joe toyline shared headsculpts between multiple characters (Short-Fuze, Flash, Hawk, and Steeler; etc.) so maybe Mattel just thought this was an easy way of making a new, more generic figure and offering up something new?
While the mystery has seemingly been solved, fans still have a passion for the incredibly rare figure. Named Wun-Dar in Masters of the Universe Classics (due to early speculation about his connection with a Wonder Bread promotion), Wun-Dar, the Savage He-Man, has become a character with his own story who even appears in Masters of the Universe: Revelation. This Masters of the Universe Origins version was sold as a Mattel Creations exclusive. It was kind of a disaster, though, as many of the figures seemed to leak out well before the figure was even announced (presumably they "fell off" the truck) and then on the day of sale he sold out in less than 2 minutes. Maybe even less than 1. According to the Origins team, they claim they didn't realize how popular he'd be. I'm not sure whether or not I believe that but it's possible those figures that seemed to show up early maybe have really depleted the supply for sale. I got an order in on a second batch but it was cancelled shortly afterwards. I finally managed to get one, though, so let's take a look at Wun-Dar, the Savage He-Man, after the break...