Since 2015 I've supplemented my 10 Favorite Toylines and 10 Favorite Individual Toys with a list called Missing in Action. The general premise of this list is to look at my list of last year's Top 10 Toylines and determine why the lines present then failed to return on the current year's list. 2018's top 10 list had five toylines returning from the 2017 list, which is a pretty average retention rate for toylines on my lists due. When looking at the lines that failed to show up again there are typically three reasons why a line makes this list:
Missing in Action: This is a toyline that gets cancelled, ends, or just doesn't have any releases during the year.
Demoted:
Sometimes a toyline just gets outdone by others. This is less
reflective of the quality of the demoted line and more reflective of the
quality of the lines that supplanted it.
Drop
in Quality: This is when a toyline has a severe drop in quality that
causes it to fall from grace. While most toylines get better as they go,
some do indeed get worse and worse due to cost cutting, mismanagement,
and quality control issues.
Let's jump in and check these out after the break...